United Nude , a brand founded by architect Rem Koolhaas and Galahad JD Clark opens a flagship store in Amsterdam. Located in the prestigious city center address of Spuistraat 125, United Nude presents their concept, the Wall of Light™.
From injection moulded shoes to high-end carbon fiber heels, United Nude is a brand founded on conceptual design, elegance and innovation. The characteristics of the brands products and DNA are also evident in the interior design of the flagship store, designed by brand Creative Director and architect Rem Koolhaas.
The store is a “dark-shop” concept which means the store in completely dark in all areas other than those where the products are showcased and literally highlighted. The most important and prominent element of the sootier design is the Wall of Light™, a computer-controlled LED wall which displays the United Nude products as a work of art encapsulated in geometric frames.
Source:coolboom
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